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Trade Show Booth Marketing for Smaller Events Marketing Articles | October 1 , 2010
A trade show booth is often considered a must-have for large events, yet the tradeshow stand can be equally valuable for smaller venues. Get tips for using portable exhibits in a variety of formats.
Although many companies view a trade show booth as instrumental for any large convention, many will forego a display for smaller venues. However , many experts recommend that companies use novel arrangements of new display technology for an impact at small shows. Combining portable exhibits with more traditional exhibit elements can have a dramatic effect if used properly.
Understanding Portable Exhibits
There are a number of different structures which fall under the heading of portable exhibits. Perhaps the most obvious example is something like a banner stand, which can be disassembled and carried by one person. However, portable exhibits are in fact a larger tradeshow stand class. They are any type of structure which can be moved with relative ease , and set up by relatively few people. They may or may not be modular structures, capable of being rearranged during setup.
Whether or not your unit is modular, having an easy-to-move design may be a criterion for some businesses to reuse their trade show booth. At a major event , your company may not hesitate to hire assistance for setup. Yet at a smaller event, you might not have room to set up the entire display, or you might find that hiring the crew for the setup is prohibitively expensive. Choosing a portable option makes both these problems unimportant.
How To Position Your Trade Show Booth
Once you have determined that your company can reuse your tradeshow stand in the space allotted at the smaller show , your first concern should be the layout. Consider how your exhibit flows when set up in a large space. Can you leave some parts of the exhibit out in favor of better traffic flow? If your space is dramatically smaller than previously, you might consider avoiding pillars in the center of the space. Although good for large areas, they can become distracting and cramped if you need to downsize. Also be aware of the overall layout of your display area ? are you on a corner , able to appeal to visitors from more than one entrance? Be aware of every square inch. Do your best to ensure that visitors can tell your booth apart from all angles.
Downsize Your Tradeshow Stand, Not Your Presentation
Your overall exhibit will be facing a smaller scale at a smaller event, but that doesn't mean your marketing is any less important. Ensure that your staff is comfortable circulating within the new space. Ideally , you should practice with the layout before the day of the convention. If the space threatens to become too cramped, see if your tradeshow stand can be modified somehow to make it take up less room. It is often possible to move a trade show booth slightly and change it from a traffic stop to an area with great flow. Just ensure that no content is lost in the transition.
The key to a great presentation in a smaller space is to play with your tradeshow stand. Take time and consider how it should be set up for maximum impact. If possible, get outside opinions. There are no distinct rules for layout; your best choice will depend on your brand and the image you want to portray. With enough time and a suitable exhibit , you will find your company enjoying success at smaller events by repurposing your large display.
How Advance Wastewater Treatment Works?
Posted On : Aug-22-2013 | seen (693) times | Article Word Count : 408 |
The major difference between conventional systems and the advance wastewater treatment system is that the latter treats wastewater further before releasing it into the soil. The major difference between conventional systems and the advance wastewater treatment system is that the latter treats wastewater further before releasing it into the soil. These systems make use of treatment steps that are carefully designed and they maintain conditions that are conducive to providing advanced treatment consistently.
The advanced treatment in these systems reduces the strength of the wastewater even further. It removes more FOG, or fats, oils and greases , and other solids from the effluent. Depending on how advanced the wastewater system is configured and designed, there might even be a reduction in the nutrients or pathogens of the wastewater thus treated.
Most of these advanced treatment systems function as a 鈥渢rain鈥? wherein there are series of logical processes that treat the water to a certain level. These advanced treatment systems usually require maintenance once or twice in a year so that they function properly throughout the year.
Advance wastewater t. |
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